BRAND CUSTOMIZATION

SAILUNE STAYS

A coastal welcome, in every detail.

A carafe-and-cup collection in navy, sand and ivory carries SAILUNE STAYS’ coastal character from the guest room to breakfast and welcome gifting.

SAILUNE STAYS · A coastal welcome, in every detail.

01

The design brief

SAILUNE STAYS is as a coastal hospitality brand seeking a quiet connection between guest rooms and the breakfast table. The collection pairs a tabletop carafe with a travel cup, using one small mark and a disciplined palette. The priority is a coherent presentation that can be evaluated across serving, gifting and room styling.

02

The design direction

  • Navy anchors the brand mark while sand and ivory keep larger surfaces visually light.
  • The logo is placed for the serving view, with handle orientation considered in the artwork layout.
  • A simple wave-line motif repeats on the information card, tray paper and optional gift sleeve.

03

The packaging concept

For the gift presentation, a fitted two-piece insert separates the carafe and cup. A removable welcome card carries the brand story. A practical bulk-packing version could be discussed separately, with cleaning instructions, replacement components and transit protection checked for the intended hospitality use.

04

Before this concept becomes a sample

  • Check pouring behavior and balance using the intended filled volume.
  • Review logo visibility from the guest’s side and the staff’s serving position.
  • Agree on cleaning guidance and replacement-part expectations before specifying a hospitality program.

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THERMA

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