PIPLO CLUB

01

The design brief

PIPLO CLUB is as a cheerful family-lifestyle label developing a small coordinated bottle range. The brief favors recognizable shapes and a limited number of graphic elements, so the product feels playful without becoming visually crowded. Age suitability, component choices and market-specific product requirements remain essential questions for product development.

02

The design direction

• Cloud blue, peach and soft yellow create a gentle palette that can extend to printed packaging.
• One friendly abstract character appears on each bottle, with clear spacing around the brand name.
• The two sizes share the same graphic family; artwork is scaled to each curved printing area.

03

The packaging concept

A bright paper sleeve and illustrated care card introduce the collection with clear, accessible product information. Packaging language and safety labeling are agreed for the destination market. Carrying accessories, detachable pieces and print durability are reviewed during sample development, alongside packing protection and the final retail presentation.

04

Before this concept becomes a sample

• Confirm the intended age group and the applicable product-testing scope before approval.
• Review detachable parts, carrying accessories and any entanglement or small-part concerns.
• Check graphic clarity, care instructions and packaging labels with the final approved sample.